Working across a range of niche consumer industries has given me a deep understanding of what makes a brand connect, grow, and stand apart. I bring together audience research, consumer insights, competitive analysis, and cultural trends to uncover opportunities and shape strategies grounded in how people actually think, shop, and engage.

From brand positioning and identity to product strategy, messaging, and creative direction, I turn those insights into ideas that are both meaningful to consumers and impactful for the business.

Over the past decade, I’ve been a driving force in propelling niche CPG brands to achieve massive growth through the development of robust cross-channel marketing and creative strategies. My skillset spans the digital landscape, encompassing content creation, social media and email marketing, SEO, and website development. My skillset extends to event and influencer marketing, with an ability to execute campaigns for both B2B & B2C brands. I can expertly leverage data and insights to refine positioning and drive increases in revenue, customer acquisition, and retention.

With extensive experience in executing large-scale creative projects, I have honed my skillset in bringing complex ideas to life. My deep sense of empathy fuels my passion for crafting meaningful and connective experiences. I’ve effectively managed outside partner agencies, while also recruiting, hiring, leading, and developing diverse teams of designers, content producers, photographers, writers, marketing professionals, and developers of varying sizes. I’m skilled at developing creative briefs, storyboards, and pitch decks for both internal and external stakeholders.

I bring a wealth of experience to the table, having worked with high-growth startups. By collaborating closely with business owners and C-suite executives I can discern key growth drivers and translate them into creative strategies and execution roadmaps. My skillset ranges from developing impactful go-to-market strategies and identifying new growth opportunities to developing customer personas, assessing the competitive landscape, conducting thorough margin analysis, and expertly owning P&Ls.

As a highly capable creative leader, I have led teams through all phases of the design process, from conceptualization to final deliverables. My expertise lies in developing visually compelling assets across a range of mediums, resulting in cohesive and identifiable brand experiences. I have extensive experience in creating digital content, packaging, print materials, and brand bibles. I have worked with both graphic and industrial design teams, delivering exceptional results through clear communication, strategic planning, and creative problem-solving.