Lucky Supply ECO-Collection

It’s not news that our generation has been shifting towards decreasing our carbon footprint. This change has inevitably created a tailwind in many CPG sectors including tattoo supplies. Tattoo artists use an extensive amount of plastic, and while working with the folks at Lucky Supply I saw an opportunity. They had not had any new product releases for some time and I felt like a line of eco-conscious consumables was viable, would potentially draw in new customers, and help strengthen the brand.

My role working with Lucky had some limitations as they had engaged my services in a consulting capacity. I brought up the idea of the product line and would create the logo myself and work with their graphic designer to create the packaging. They catered mainly to a traditional segment of the tattoo audience which meant it needed to be simple and to the point. I put together a launch plan that included email and social media campaigns, as well as personally drafting an SEO blog. Content around the product line was focused on promoting working together as an industry to aid in the preservation of the planet versus its destruction.